Brand Story

The Novo brand is human. Our identity is made of, for, and by people.

As such it is honest, distinctive, approachable, and colorful. Our brand is not institutional, corporate, or traditional. Neither is it overly personified—it is not singular in persona or single-faceted in appearance. Rather it is richly diverse, with many shades of nuance and variation.

We are not artsy or futuristic, yet we are creative and modern. We are not religious or serious, but filled with spirituality and weight. We are not casual or caustic, but rather welcoming and challenging.

The Novo brand subverts expectations and renews curiosity—it feels surprising and familiar all at once.